The Importance of A Good WebSite

A website is your 24/7 Sales Executive. Dressing him up poorly, sending him into the world with no information and asking him to make money for your business is a clever way of being sarcastic. Consider this; The value that you place on your website to represent your business is a direct reflection of the value you place in your customers.  A well created site with user friendly features, straightforward-quality information, attractive details, and well placed contact information shows your customer that you take their business seriously.  It tells them who you are as a business.

A lacluster, overly-complicated site, with too many bell and whistles; or worse, outdated site - gives the impression that you are not successful.  Your potential client may feel that you do not care about their business because you obviously do not care about your own website. A unique website has the potential to attract maximum prospective clients.

Make no mistake about it, a great site with updated information that is visually pleasing, gives a positive feeling to your site user. Consider your own browsing habits. When you feel good about a website that you have found you are more likely to reach out to do business rather than a site that is less appealing.  Whether site users make a purchase through your e-commerce site, make a call to the number on your home page, or fill out the "contact us" form, you can be assured a great website will drive your conversion rates.

So be sure to go ahead and dress up your Sales Executive in the best suit he deserves. 

PPC (Pay Per Click) Generate More Leads

In this installment from our team we wanted to discuss how to generate more leads and lower your cost per lead with an effective PPC campaign. Most marketers setup an account with Google, grab some ad words and point all traffic to their site's homepage. This will work perfectly if your homepage were the only page needed to be visited on your website. We cannot stress enough the value of research and homework prior to setting up your PPC campaign.

Here are some quick tips for generating more leads from your PPC campaigns:

1. Know Your Keywords
Be in the know when it comes to the key words searched to arrive at your site. Be sure these words are included in your ad or used in the header.

2. Customized Landing Page
Nothing is worse than searching for something, seeing an ad for it, clicking that ad and having to search the website you arrive at for the info or product. When users click an ad they want to arrive directly on the info they are seeking. Think about your own search habits.

3. Optimize Your Landing Page
Your landing page should be optimized to deliver information quickly to the end user. You should have clear and bold headlines, images and keywords that work. There should be minimal navigation and an urgent call to action button.

4. No Registration Needed
Resist the urge to force users to register in order to purchase or interact with your site. You can capture their information as they purchase.

5. Test, Test and Test Some More
Every expert will find another way to make your PPC campaigns more effect. Our advise is simply this, test and measure each campaign effectively and make adjustments to the next one. Each user interacts with individual sites differently. Find out what your users are looking for as you test and measure.