Web analytics, in simple terms, is the process of analyzing the behavior and trends of visitors to a particular website. Tools for web analytics generally provide customer relationship management analytics as well. The results of web analytics are generally presented in the form of charts, tables and graphs. Web analytics is a continuous process that [...]

One lesson to be taken from last year into this new year as an internet marketer, it would be tapping the importance of social media marketing campaigns

Everything has a shelf life. Even your website. If you’ve thought that your website is good enough for the work it has been cranking up all along, then you have to rethink that attitude and take a good hard look at it again. It probably doesn’t match up to industry standards, especially in terms of [...]

Marketers everywhere know that it’s important to adapt to the changing times especially when it comes to the ways in which consumers can access them. Today Social Media Marketing brings the customer to your doorstep literally with the click of your mouse and if you’ve had any doubts whatsoever about whether it’s good for sales [...]

SEO vs SEM If you were launching an internet marketing campaign, you would have surely heard of the terms ‘SEO’ and ‘SEM’. These two terms are the mantra for success in the field of internet marketing today. However, it is odd how people are either pitting SEO against SEM or using both terms synonymously, because [...]

The present day and age is certainly the best time to be marketing your products or services online. Social media has propelled online marketing to new heights since millions of users across the globe are now connected through it. While you can Tweet about your services or create a social media campaign to increase awareness [...]

Social Media Marketing Intern needed to work a minimum of 20 hours per week. Gain valuable experience in social media marketing and internet marketing. Candidates who have experience with social networking sites and work independently are preferred. This is an unpaid internship In this role, you will be: + Working with the business development team [...]

“Good design is good citizenship”- Milton Glaser

Social Media Marketing is a highly powerful tool for promoting your business. Many businesses we talk to want to launch their social media marketing programs but have no idea where to start. With this in mind we created a short list of actions once you’ve determined the best social media platform(s) (facebook, twitter, youtube etc.) [...]

SEO, Interactive Marketing, Web Development, Web Design, Email Marketing, Social Media Strategy, it’s all part of the same end game: creating business awareness