Here are 10 simple things that marketeers should be doing to gain better search results. Certainly there are tons of solutions out there and it is widely agreed that no one is 100% sure (except for the search engines themselves) which is the surefire way to generate the most amount of traffic. What is certain is that the below will work in getting customers looking for your products and services to your site.

1. Blog
Start a blog and add it to your site. Adding a blog is a sure fire way to ensure content freshness. Content is very important for effect search engine results. Remember that content needs to be valuable to readers. Make it easy for readers to share digest and share.

2. Back Links
The value of back links can not be understated. It’s important to have sites linking back to yours, but what’s more important is the quality of the sites linking back to you. This might be the most important thing a website can do. Along with having great back links to your site, ensure that you no only send links to your homepage, but to other relevant and important pages

3. Social Media
Do it! As your content is added to Twitter & Facebook it creates aware but more importantly, it creates back links that help drive your results up in search ranking

4.  Site Map
Be sure your website has a site map included in its files (sitemap.xml) so search engine crawlers can locate your site’s content easily.

5. Page Descriptions
Create brief descriptions of each page. Describe the content to be found on each page.

6. Get to know Google
Google Site Optimizer is FREE and will help find errors on your site. Installing Google’s free analytics tool will also give you valuable data on where your site traffic is coming from.

7. Mod-Rewrites On URLs
Use mod-rewrites to to change value parameters (/service.asp?cat&id=2144) to useful keywords (/services/web-design).

8. Page Title
Each page should have a different and specific page title that briefly describes what can be found on that page.Be sure to include strong keywords in the page title. It helps search engines identify the page’s content and it’s relevance.

9. Keywords in Phrases
Use keywords throughout your site. Most copywriters today are prepared to incorporate keywords into your content. However be mindful that you can be penalized for stacking a page with to many keys words. A balanced approached is cautioned for this activity.

10. Keywords as Links
Use keywords as links between the pages of your site. This is especially useful if your site has a great number of pages. Linking back via a word that desicribes a service is valuable.